Predict the Cup – FIFA 2018 Activation

The much awaited and the most prestigious football tournament association of the world, the FIFA World Cup will commence from June 14, 2018 to July 15, 2018, in Russia. Setting ablaze a sport frenzy season, this most widely viewed and followed world sporting event, exceeding even the Olympic Games; will engage fans across the world for these coming 32 days. Launching the “PREDICT THE CUP” challenge (web app), Dalma Mall during this prime period invites all the football fanatics across UAE, to sportingly engage with the brand, and win prizes of total worth AED 30,000.Easy to participate / enter the online prediction challenge, is a web application that offers participants multiple winning opportunities calculated basis points accumulated for their right predictions for each of the 64 matches and their overall points accumulated by the end of the Tournament.

Participants not only get a chance to engage online with the application, but also view scores on the leader board and share them to friends across their individual social media platforms, thereby garnering multiple likes, engagements and cumulative brand exposure for Dalma Mall during the season.Every participant registered for the “PREDICT THE CUP” challenge can earn a total of 6 points (max) per match/game, garnered through correct prediction of the winning team, their exact score and the score of the losing team.

Every match prediction with a 6 out of 6 score, provides an opportunity for a lucky winner to win AED 200 worth Gift Voucher, from the Mall. Also by the end FIFA World Cup 2018 finals, the top 10 cumulative scores, listed on the leader board qualify for additional prizes, wherein the 1^stwill be eligible for Gift Voucher worth AED 5000 and the next 9 toppers win AED 1000 each.